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Tag: Google Analytics

Why I’ve Stopped Using Google Analytics

Ghost Referrals on Google Analytics

I used to adore Google Analytics. I would spend hours digging around in the statistics and parsing the data six ways from Sunday. It bordered on an addiction. But sadly I don’t do that anymore. Why? Because the data lies, and I can’t trust it.

Published July 23, 2015
Categorised as Analytics Tagged analytics, ghost referrals, Google Analytics, referral spam, statistics, traffic, visitors
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